Toward an Open Data Demand Assessment and Segmentation Methodology

Across the world, significant time and resources are being invested in making government data accessible to all with the broad goal of improving people’s lives. Evidence of open data’s impact – on improving governance, empowering citizens, creating economic opportunity, and solving public problems – is emerging and is largely encouraging. Yet much of the potential value of open data remains untapped, in part because we often do not understand who is using open data or, more importantly, who is not using open data but could benefit from the insights it may generate.