Social Media Guidance

The Secretary of Social Communication (SECOM) of the Brazilian National Government, together with the Institutional Capacity Division (ICS) of the Inter-American Development Bank (IDB), have developed this handbook to support public sector actions in social media. The purpose of these guidelines is to establish good practices and guide Latin American public administration players in using social media, including content generation, user interaction, and how to act before a crisis. It is a guide for public officials and citizens who are concerned about the future of government-citizen relations.